JSON-LD

JSON-LD is the preferred format for adding structured data to your website. Learn how it helps AI platforms understand and cite your content accurately.

If schema markup is the language AI crawlers use to understand your content, JSON-LD is the envelope it comes in. Google recommends it. Every major AI crawler supports it. And it takes 10 minutes to add to most websites.

JSON-LD (JavaScript Object Notation for Linked Data) is a lightweight data format that embeds structured data into web pages using a script tag, allowing search engines and AI systems to read machine-readable information about your content without parsing the visible HTML.

JSON-LD sits in your page's `` section as a `